Where you rank today,
and the road to the
next $1,000,000.

Rankings move before revenue does, and the report models that honestly. The first 60 days are architecture work with no new content: consolidating the duplicate Invisalign pages, re-targeting the veneer terms off the homepage and getting the schema in. You will typically see the first position shifts on the page-two block six to ten weeks in, because those pages already rank and only need the right signals.

Revenue follows roughly a quarter behind the rankings, because a patient who searches "invisalign cost adelaide" today books a consult a few weeks later and starts treatment after that. The model has month one at zero and meaningful case volume from month four onward. Anyone promising you results in week two is either buying ads or making it up.

You deal with me directly. I am the account director on this and I am the person who wrote this report, so there is no handover to a junior once the contract is signed and no ticket queue between you and a decision. If something needs discussing, you call or email me.

Behind that sits a technical SEO specialist and a content team, and the content for this account is written specifically for cosmetic dentistry, not spun out of a template. The clinical answers in the AEO phase go to Dr Amrein for review before they publish, because the credibility of the practice is the asset we are building and I am not putting words in her mouth about veneer longevity or Invisalign suitability.

Realistically one to two hours a month, and almost all of it is the clinical review described above. She is not being asked to write, brief or project-manage anything.

What genuinely helps, and what moves the numbers faster than anything we can do alone: before and after photos with consent, especially Invisalign cases and full veneer cases; a steady flow of Google reviews, because the map pack and the organic results reinforce each other on every "near me" search; and a quick heads-up when the practice is running a promotion or adding a service, so we build the page before the demand arrives rather than after.

The monthly retainer is rolling. The six-month option is paid upfront for the six months and then reverts to rolling. There is no twelve-month contract and no exit fee.

Everything built stays yours. The pages, the content, the schema, the technical fixes and the Google Business Profile all live on assets the practice owns, so they keep working after we stop. That is the real difference between this and paid ads: switch off Google Ads and the phone stops the same day, switch off SEO and the rankings hold for months and then decay slowly as competitors keep publishing. What you lose is the compounding, not the position.

A monthly report covering rank movement on all 760 terms measured against exactly the baseline in this document, so the comparison is like for like every single month rather than a moving goalpost.

Alongside that: organic traffic and which pages earned it, tracked calls, form submissions and booked consultations (we wire call tracking and GA4 events in Phase 1 specifically so this stops being a matter of opinion), and monthly AI visibility checks across Google AI Overviews, ChatGPT and Perplexity.

Every quarter we sit down and reset the strategy against what the data actually says, and move effort toward whatever is converting. If a theme is not paying, we stop doing it rather than defending it because it was in the original plan.